Optimum
A supermarket mid-market brand from Mars Petcare, made in Australia and easy to find on the shelf. It is grain-inclusive with cereal high in the panel and sits a step below the premium range, but the per-kg price is fair and it does the everyday job. Decent value rather than a class-leader.
Scored by the PetReviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Mars Petcare (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Dry, Wet
- Price tier
- Mid-range ($$)
- Overall score
- 63/100 · Average
Optimum is a strong choice if…
- ✓Budget-aware feeders who shop at the supermarket
- ✓Owners after a no-fuss everyday kibble
- ✓Healthy adult dogs with no special needs
May not be the best fit if…
- —You want a meat-first, low-cereal formula
- —Your dog needs a prescription or grain-free diet
The Optimum range
Optimum Adult Chicken, Rice & Vegetables 18kg
Cost / day
$1.45
~15kg adult
Cost / feed
$0.73
2 meals/day
Price / kg
$5.50/kg
18kg bag
First ingredient
Chicken (meat and meal)
Protein
24%
Honest everyday value in the big bag, just keep in mind the cereal sits high in the mix.
Optimum Puppy Chicken & Rice 3kg
Cost / day
$1.10
~15kg adult
Cost / feed
$0.55
2 meals/day
Price / kg
$9/kg
3kg bag
First ingredient
Chicken (meat and meal)
Protein
28%
A wallet-friendly puppy kibble that covers the basics for growing pups without the premium price.
Where to buy Optimum
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Optimum review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.