Schmackos
Schmackos is one of Australia's most recognisable everyday dog-treat brands, made locally by Mars Petcare and famous for the "Dogs go wacko for Schmackos" jingle. The core range is built around soft, air-dried Strapz meaty straps (Beef, Chicken, Liver and BBQ Lamb), plus Stix sticks, crunchy Marrobones biscuits and multi-flavour variety packs. These are affordable, supermarket-and-pet-store staples designed as quick rewards for training, play and good behaviour rather than as a meal. Labels lean on broad "meat and meat by-products" descriptors rather than named single proteins, which is typical for the value tier, but the treats are Australian made, widely loved and easy to find almost anywhere.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Mars Petcare Australia (USA-owned Mars, Incorporated)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Treat
- Price tier
- Budget ($)
- Overall score
- 72/100 · Good
Schmackos is a strong choice if…
- ✓Budget-conscious owners wanting an everyday training reward
- ✓High-volume training where you need lots of small, soft pieces
May not be the best fit if…
- —You want named single-ingredient, human-grade treats with full label transparency
- —Your dog needs grain-free or low-sugar treats
The Schmackos range
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$25.90/kg
0.5kg bag
First ingredient
Meat (Beef and/or Sheep and/or Pork)
Protein
0%
The classic soft beef strap that most dogs go wacko for, at an everyday price.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$25.90/kg
0.5kg bag
First ingredient
Meat and meat by-products from chicken, beef, lamb and/or pork
Protein
0%
A soft chicken-flavoured strap that's a reliable, wallet-friendly training staple.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$29.90/kg
0.5kg bag
First ingredient
Meat and meat by-products from liver
Protein
0%
A high-value liver strap with the strong aroma keen, food-motivated dogs love.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$34.75/kg
0.2kg bag
First ingredient
Meats from beef, lamb and/or sheep and/or pork
Protein
0%
A BBQ-lamb twist on the classic strap for dogs after a change of flavour.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$49.90/kg
0.5kg bag
First ingredient
Meat and meat by-products from beef, lamb and/or pork
Protein
0%
Meaty beef sticks with a firmer chew, marketed as 95% fat free.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$21.64/kg
0.737kg bag
First ingredient
Cereals
Protein
0%
A crunchy biscuit bone with a meaty centre for dogs that like a hard chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$33.90/kg
0.5kg bag
First ingredient
Meat (Beef and/or Sheep and/or Pork)
Protein
0%
Three crowd-pleasing Strapz flavours in one bag for easy variety.
Where to buy Schmackos
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Schmackos review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.