Advance
The best all-round value in our cat index — Aussie-made, vet-recommended and with a formula for almost every life stage. Comfortably our recommendation for most households.
Australian-made and widely vet-recommended, with deep age- and condition-specific ranges (kitten, indoor, hairball, sensitive). Not the highest ingredient score, but a genuinely strong everyday-premium all-rounder — our best value pick.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Good
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Product types
- Dry, Wet
- Price tier
- Premium ($$$)
- Made in
- Australia
- Owned by
- Australian-made (Mars Petcare)
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Nutrition
- 0/100
Our verdict
The best all-round value in our cat index — Aussie-made, vet-recommended and with a formula for almost every life stage. Comfortably our recommendation for most households.
How Advance scores
Every brand runs through the same 100-point model. Each area is weighted by importance — price and ingredients carry the most.
Pros & cons
What works
- Australian-made
- Widely vet-recommended
- Deep condition-specific ranges
- Strong everyday value
Watch-outs
- Ingredient quality sits below the premium leaders
- Grain-inclusive recipes won't suit grain-free seekers
Who it's for
Best for
- Most cats and most budgets
- Kittens, indoor and sensitive cats (dedicated ranges)
Compare carefully if
- You specifically want the highest named-meat content
- You want grain-free across the board
Ownership & transparency
- Ownership
- Australian-made (Mars Petcare)
- Country of manufacture
- Australia
- Product types
- Dry, Wet
- Retailer relationship
- Independent — widely stocked across retailers
Retailers that stock Advance
Alternatives to Advance
These brands sit in a similar tier or overlap on product type. Compare on cost per day, ingredient quality and your cat's individual needs before switching.
Final verdict on Advance
The best all-round value in our cat index — Aussie-made, vet-recommended and with a formula for almost every life stage. Comfortably our recommendation for most households.
Price tier
Premium
Advance cat food FAQs
Advance scores 76/100 overall (Good) on our independent 100-point model, with a value score of 80/100. The best all-round value in our cat index — Aussie-made, vet-recommended and with a formula for almost every life stage. Comfortably our recommendation for most households. This is general information, not veterinary advice — always factor in your cat's individual needs.
Based on ingredient quality and available product types (Dry, Wet), Advance is best suited to: Most cats and most budgets; Kittens, indoor and sensitive cats (dedicated ranges). Compare carefully if: You specifically want the highest named-meat content; You want grain-free across the board.
Worth comparing against Black Hawk, Hill's Science Diet, Royal Canin. Each sits in a similar tier — check cost per day, ingredient quality and your cat's life stage before switching. This is general information, not veterinary advice.