Whimzees
Whimzees is a plant-based, grain-free daily dental chew range made in Veendam, Netherlands and owned by the US-based Wellness Pet Company (Whimzees by Wellness). The treats are best known for their fun shapes (Toothbrush, Alligator, Hedgehog, Stix and the signature Brushzees) in S/M/L sizes plus variety and value boxes. They are vegetarian, grain-free, gluten-free, GMO-free and free from artificial colours, flavours and preservatives, with the ridged textures designed to scrape teeth as the dog chews. Most lines carry the Veterinary Oral Health Council (VOHC) seal for help reducing plaque and tartar.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Wellness Pet Company (USA); brand made in the Netherlands
- Country of manufacture
- Netherlands (Veendam)
- Retailer relationship
- Independent — widely stocked
- Product types
- Treat
- Price tier
- Premium ($$$)
- Overall score
- 84/100 · Strong
Whimzees is a strong choice if…
- ✓Owners wanting a plant-based, vegetarian daily dental chew
- ✓Dogs with grain or protein sensitivities who still need dental support
- ✓Power chewers who enjoy a longer-lasting textured chew
May not be the best fit if…
- —You want the lowest possible cost per treat
- —You prefer a strict single-ingredient, meat-based chew
The Whimzees range
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$75.61/kg
0.74kg bag
First ingredient
Potato Starch
Protein
0%
A great-value mixed box of Whimzees shapes for medium dogs who like variety in their daily dental chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$71.73/kg
0.78kg bag
First ingredient
Potato Starch
Protein
0%
A long-lasting 56-piece variety box of small-size Whimzees shapes, ideal value for little dogs.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$66.61/kg
0.84kg bag
First ingredient
Potato Starch
Protein
0%
Big, satisfying large-size Whimzees shapes in a value box for bigger dogs who love to chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$88.75/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
Slim, twisty Stix dental chews in a handy 28-pack for small dogs' daily routine.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$85.97/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
The signature toothbrush-shaped Brushzees in a medium 12-pack, Whimzees' flagship dental chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$85.97/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
Small-size toothbrush-shaped Brushzees in a generous 24-pack for little dogs.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$85.97/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
Big toothbrush-shaped Brushzees for large dogs, a longer-lasting daily dental chew.
Where to buy Whimzees
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Whimzees review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.