Whimzees
Whimzees is a strong, widely trusted pick for owners who want a plant-based, low-ingredient dental chew with VOHC backing and dog-friendly shapes that genuinely encourage chewing. They sit in the premium dental-specialist band on price per chew, and the multi-ingredient (potato-starch based) label is naturally less minimal than single-ingredient ranges, but the value boxes bring the per-treat cost down nicely. Like all treats, these are an occasional reward fed alongside a complete and balanced diet, kept to roughly 10% of daily calories. Not veterinary advice.
Whimzees is a plant-based, grain-free daily dental chew range made in Veendam, Netherlands and owned by the US-based Wellness Pet Company (Whimzees by Wellness). The treats are best known for their fun shapes (Toothbrush, Alligator, Hedgehog, Stix and the signature Brushzees) in S/M/L sizes plus variety and value boxes. They are vegetarian, grain-free, gluten-free, GMO-free and free from artificial colours, flavours and preservatives, with the ridged textures designed to scrape teeth as the dog chews. Most lines carry the Veterinary Oral Health Council (VOHC) seal for help reducing plaque and tartar.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Strong
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
Whimzees is a strong, widely trusted pick for owners who want a plant-based, low-ingredient dental chew with VOHC backing and dog-friendly shapes that genuinely encourage chewing. They sit in the premium dental-specialist band on price per chew, and the multi-ingredient (potato-starch based) label is naturally less minimal than single-ingredient ranges, but the value boxes bring the per-treat cost down nicely. Like all treats, these are an occasional reward fed alongside a complete and balanced diet, kept to roughly 10% of daily calories. Not veterinary advice.
How Whimzees scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Wellness Pet Company (USA); brand made in the Netherlands
- Country of manufacture
- Netherlands (Veendam)
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- VOHC-accepted dental design that helps reduce plaque and tartar as the dog chews
- Plant-based and vegetarian: grain-free, gluten-free, GMO-free, no artificial colours, flavours or preservatives
- Fun, functional shapes (Toothbrush, Alligator, Hedgehog, Stix, Brushzees) sized S/M/L to suit different dogs
- Widely stocked across major AU pet retailers and easy to buy in cost-saving value boxes
Watch-outs
- Higher price per chew than mainstream supermarket dental sticks
- Multi-ingredient potato-starch base rather than a single-ingredient label
- Calorie-dense, so they need to be counted within the 10% daily treat allowance
Who it's for
Best for
- Owners wanting a plant-based, vegetarian daily dental chew
- Dogs with grain or protein sensitivities who still need dental support
- Power chewers who enjoy a longer-lasting textured chew
Look elsewhere if
- You want the lowest possible cost per treat
- You prefer a strict single-ingredient, meat-based chew
Which Whimzees product should you buy?
Whimzees treats are an occasional reward, not a meal — keep them to about 10% of your pet's daily calories. Here's the exact pack to reach for depending on what you need it to do.
Brushzees Dog Treat Variety Value Box Medium 28 Pack
Buy this if you want the brand's strongest all-rounder: a great-value mixed box of Whimzees shapes for medium dogs who like variety in their daily dental chew.
From $55.95
Brushzees Dog Treat Variety Value Box Small 56 Pack
Buy this for the best cost per treat in the dog range — the economical pick if it's part of the daily routine.
From $55.95
Brushzees Dog Treat Value Bag Small 24 Pack
Buy this if you've got a small or toy breed — the right-sized format so the treat suits little mouths and the daily calories stay in check.
From $30.95
Brushzees Dog Treat Variety Value Box Large 14 Pack
Buy this for a big dog — a larger format that gives enough chewing time to do its job and matches a bigger dog's serve.
From $55.95
Brushzees Dog Treat Value Bag Medium 12 Pack
Buy this when you want to keep a dog happily occupied — a longer-lasting chew for downtime and boredom.
From $30.95
Key Whimzees products we rate
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$75.61/kg
0.74kg bag
First ingredient
Potato Starch
Protein
0%
A great-value mixed box of Whimzees shapes for medium dogs who like variety in their daily dental chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$71.73/kg
0.78kg bag
First ingredient
Potato Starch
Protein
0%
A long-lasting 56-piece variety box of small-size Whimzees shapes, ideal value for little dogs.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$85.97/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
The signature toothbrush-shaped Brushzees in a medium 12-pack, Whimzees' flagship dental chew.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$85.97/kg
0.36kg bag
First ingredient
Potato Starch
Protein
0%
Small-size toothbrush-shaped Brushzees in a generous 24-pack for little dogs.
Every Whimzees product, ranked & reviewed
All 7 Whimzees products, ranked by our independent score, each with its own review and live price comparison across retailers. Tap any product for the full breakdown.
Brushzees Dog Treat Variety Value Box Medium 28 Pack
From $55.95
Brushzees Dog Treat Value Bag Medium 12 Pack
From $30.95
Brushzees Dog Treat Value Bag Small 24 Pack
From $30.95
Brushzees Dog Treat Variety Value Box Small 56 Pack
From $55.95
Brushzees Dog Treat Variety Value Box Large 14 Pack
From $55.95
Brushzees Dog Treat Value Bag Large 6 Pack
From $30.95
Stix Value Bag Small Dog Treat 360g 28 Pack
From $31.95
Best & weakest value in the range
Whimzees Brushzees Dog Treat Variety Value Box Medium 28 Pack
A great-value mixed box of Whimzees shapes for medium dogs who like variety in their daily dental chew.
Whimzees Stix Value Bag Small Dog Treat 360g 28 Pack
Lower-scoring on our value-and-quality blend at $88.75/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Whimzees key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Retailers that stock Whimzees
Alternatives to Whimzees
Greenies
Premium · Strong
Greenies is a genuinely effective, vet-recommended daily dental chew with VOHC backing and a size for almost every dog, and dogs love them. The labels are grain-based and multi-ingredient rather than single-protein, so cleaner-label chewers will score higher on transparency, but as an occasional dental treat fed alongside a complete diet they earn their popularity. Not veterinary advice.
Budget · Average
A convenient, affordable daily dental chew that dogs love and you can buy anywhere — a reasonable part of a dental routine, especially if brushing is a battle. Just know it's a cereal-based compound treat rather than a single-ingredient one, and count the calories. For a purer treat look at The Paw Grocer; for grain-free dental, Bell & Bone. Daily dental chews complement brushing and vet checks, they don't replace them.
DentaLife
Mid-range · Good
DentaLife is a convenient, widely available daily dental chew that dogs reliably enjoy and that's backed by VOHC acceptance for tartar reduction, making it an easy add-on to a tooth-care routine. The labels are grain-inclusive and multi-ingredient rather than single-ingredient, so cleaner-label dental chews exist if that's your priority, but for value and accessibility it's hard to beat at the supermarket. Like all treats, these are an occasional reward fed alongside a complete and balanced diet, not a meal, and should stay within about 10% of daily calories. Not veterinary advice.
Final verdict on Whimzees
Whimzees is a strong, widely trusted pick for owners who want a plant-based, low-ingredient dental chew with VOHC backing and dog-friendly shapes that genuinely encourage chewing. They sit in the premium dental-specialist band on price per chew, and the multi-ingredient (potato-starch based) label is naturally less minimal than single-ingredient ranges, but the value boxes bring the per-treat cost down nicely. Like all treats, these are an occasional reward fed alongside a complete and balanced diet, kept to roughly 10% of daily calories. Not veterinary advice.
Whimzees FAQs
Whimzees scores 84/100 overall (Strong) on our 100-point model, with a value score of 76/100. Whimzees is a strong, widely trusted pick for owners who want a plant-based, low-ingredient dental chew with VOHC backing and dog-friendly shapes that genuinely encourage chewing. They sit in the premium dental-specialist band on price per chew, and the multi-ingredient (potato-starch based) label is naturally less minimal than single-ingredient ranges, but the value boxes bring the per-treat cost down nicely. Like all treats, these are an occasional reward fed alongside a complete and balanced diet, kept to roughly 10% of daily calories. Not veterinary advice.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key Whimzees product. Prices are a guide and can change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Greenies, Pedigree DentaStix, DentaLife. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Whimzees Brushzees Dog Treat Variety Value Box Medium 28 Pack scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.