Is Advance Worth It?
A straight answer on whether Advance is worth the money — based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Overall score
0/100
Good
Value score
0/100
Good
From (per day)
$1.65
~15kg dog
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
How Advance scores
Advance
When Advance is worth it
- Most dogs and most budgets
- Owners who want a vet-recommended Australian all-rounder
- Breed- and size-specific feeding
When to compare carefully
- You specifically want the highest named-meat content
- You want grain-free across the board
Advance Adult Medium Breed Chicken with Rice 15kg
$7.93/kg· $1.65/day
Is Advance worth it?
One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
Not veterinary advice. Prices are a guide and can change — always confirm live pricing with the retailer.
Better-value alternatives to Advance
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
Premium · Good
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Frequently asked questions
Advance scores 74/100 overall and 75/100 on value in our index (good on value). One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
For a ~15kg adult dog, Advance works out from about $1.65 per day on Advance Adult Medium Breed Chicken with Rice 15kg ($7.93/kg). Cost per serve is the figure that matters most — compare it against alternatives before deciding.
If value is your top priority and you can get similar quality cheaper, compare Advance carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Ivory Coat. Compare them on price per kg and cost per day — a different brand may give you more for similar money.
No. Pet Reviews is an independent value and comparison resource, not veterinary advice. Prices are a guide and can change — always confirm the live price with the retailer before buying.