Advance
One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
An Australian-made super-premium brand that's widely vet-recommended, with deep breed-, size- and condition-specific ranges and excellent availability. The ingredient panels are solid rather than class-leading — grain-inclusive and not as named-meat-dense as the top air-dried feeds — and as a big Mars-owned brand, part of the price is reach and marketing. But as a dependable everyday-premium all-rounder with a formula for almost every dog, it earns its place.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Good
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
How Advance scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Mars Petcare (Australian made)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Australian made and widely vet-recommended
- Deep breed-, size- and life-stage-specific ranges
- Strong everyday value and availability
- Consistent, well-researched formulas
Watch-outs
- Grain-inclusive panels, not the most named-meat-dense
- Ingredient quality sits below the premium leaders
- Part of the price is a big-brand premium
Who it's for
Best for
- Most dogs and most budgets
- Owners who want a vet-recommended Australian all-rounder
- Breed- and size-specific feeding
Look elsewhere if
- You specifically want the highest named-meat content
- You want grain-free across the board
Which Advance product should you buy?
Match the formula to your dog — here's the exact Advance product we'd reach for first for each need, with its own review and live price comparison.
Puppy Medium Breed Chicken with Rice Dry Dog Food 15kg
Growing medium-breed puppies and nursing mums.
From $141.95
Adult Medium Breed Chicken with Rice Dry Dog Food 15kg
Everyday feeding for healthy medium-breed adult dogs.
From $141.95
Kitten Chicken Dry Cat Food 2kg
Growing kittens through their first year.
From $43.95
Healthy Ageing Medium Breed Chicken with Rice Dry Dog Food 15kg
Mature and senior medium-breed dogs slowing down with age.
From $141.95
Adult Ocean Fish Dry Cat Food 4kg
Adult cats who prefer a fish-flavoured everyday diet.
From $71.95
Adult Large Breed Lamb with Rice Dry Dog Food 15kg
Large-breed adult dogs that suit a lamb-based diet.
From $141.95
Key Advance products we rate
Cost / day
$1.65
~15kg adult
Cost / feed
$0.83
2 meals/day
Price / kg
$7.93/kg
15kg bag
First ingredient
Chicken
Protein
24%
A dependable, vet-recommended everyday feed that is easy to find and fairly priced for what you get.
Cost / day
$1.70
~15kg adult
Cost / feed
$0.85
2 meals/day
Price / kg
$8.13/kg
15kg bag
First ingredient
Chicken
Protein
23%
The large-breed formula keeps the same easy value, with joint support pitched at bigger dogs.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
This is Advance's bread-and-butter everyday dry food for medium adult dogs, and it earns a solid 76/100. The standout is its Australian-made, breed-size-tailored formulation built around a defined chicken meal protein with added omega oils for skin and coat.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Lamb and/or Sheep Meal
Protein
0%
A lamb-based dry food for large adult dogs that lands right on the brand average at 74/100. The standout is the single novel-protein lamb base, a handy option for dogs that don't do well on chicken.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
One of the stronger picks in the range, this growth formula for medium-breed puppies scores 78/100. The standout is the brain-development package of DHA, choline and added colostrum tailored to growing pups.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
A mature-dog formula that adjusts fat and adds brain-support nutrients, scoring 75/100. The standout is the tailored fat level plus omega-3 DHA and choline aimed at keeping older dogs lean and sharp.
Cost / day
$6.49
~15kg adult
Cost / feed
$3.25
2 meals/day
Price / kg
$21.63/kg
1.2kg bag
First ingredient
Chicken
Protein
0%
A wet puppy option in handy 100g cans, scoring 73/100. The standout is the high moisture and soft texture that makes it easy for young or fussy puppies to eat, on its own or mixed with kibble.
Cost / day
$5.55
~15kg adult
Cost / feed
$2.78
2 meals/day
Price / kg
$18.49/kg
4kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
Advance's go-to dry food for adult cats who love fish, scoring 75/100. The standout is the multi-benefit formula covering dental, urinary and coat health in one everyday kibble.
Cost / day
$6.74
~15kg adult
Cost / feed
$3.37
2 meals/day
Price / kg
$22.48/kg
2kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
A chicken-based growth food for kittens that scores 76/100. The standout is the small, easy-to-chew kibble paired with nutrients aimed at early development and immune support.
Cost / day
$5.55
~15kg adult
Cost / feed
$2.78
2 meals/day
Price / kg
$18.49/kg
4kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
A single bag designed to feed a mixed-age, mixed-cat household, scoring 74/100. The standout is the all-life-stages formula that lets kittens, adults and mature cats share one food.
Best & weakest value in the range
Advance Puppy Medium Breed Chicken with Rice Dry Dog Food 15kg
One of the stronger picks in the range, this growth formula for medium-breed puppies scores 78/100. The standout is the brain-development package of DHA, choline and added colostrum tailored to growing pups.
Advance Puppy Growth Chicken with Rice Wet Dog Food 12 x 100g Cans
Lower-scoring on our value-and-quality blend at $21.63/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Advance key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Retailers that stock Advance
Alternatives to Advance
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
Premium · Good
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Advance
One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
Advance FAQs
Advance scores 74/100 overall (Good) on our 100-point model, with a value score of 75/100. One of the safest everyday-premium picks in the index — Aussie-made, vet-recommended and with a formula for nearly every dog. The panels are good rather than exceptional and you pay a little for the big-brand reach, but for most households it's a dependable, easy-to-buy choice. Compare it on cost per day against Black Hawk and SavourLife.
Across the retailers we track, Budget Pet Products currently shows the lowest everyday price on a key Advance product. Prices are a guide and can change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Advance Puppy Medium Breed Chicken with Rice Dry Dog Food 15kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.