Advance
An Australian-made super-premium brand that's widely vet-recommended, with deep breed-, size- and condition-specific ranges and excellent availability. The ingredient panels are solid rather than class-leading — grain-inclusive and not as named-meat-dense as the top air-dried feeds — and as a big Mars-owned brand, part of the price is reach and marketing. But as a dependable everyday-premium all-rounder with a formula for almost every dog, it earns its place.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Mars Petcare (Australian made)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Dry, Wet
- Price tier
- Premium ($$$)
- Overall score
- 74/100 · Good
Advance is a strong choice if…
- ✓Most dogs and most budgets
- ✓Owners who want a vet-recommended Australian all-rounder
- ✓Breed- and size-specific feeding
May not be the best fit if…
- —You specifically want the highest named-meat content
- —You want grain-free across the board
The Advance range
Cost / day
$1.65
~15kg adult
Cost / feed
$0.83
2 meals/day
Price / kg
$7.93/kg
15kg bag
First ingredient
Chicken
Protein
24%
A dependable, vet-recommended everyday feed that is easy to find and fairly priced for what you get.
Cost / day
$1.70
~15kg adult
Cost / feed
$0.85
2 meals/day
Price / kg
$8.13/kg
15kg bag
First ingredient
Chicken
Protein
23%
The large-breed formula keeps the same easy value, with joint support pitched at bigger dogs.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
This is Advance's bread-and-butter everyday dry food for medium adult dogs, and it earns a solid 76/100. The standout is its Australian-made, breed-size-tailored formulation built around a defined chicken meal protein with added omega oils for skin and coat.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Lamb and/or Sheep Meal
Protein
0%
A lamb-based dry food for large adult dogs that lands right on the brand average at 74/100. The standout is the single novel-protein lamb base, a handy option for dogs that don't do well on chicken.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
One of the stronger picks in the range, this growth formula for medium-breed puppies scores 78/100. The standout is the brain-development package of DHA, choline and added colostrum tailored to growing pups.
Cost / day
$2.92
~15kg adult
Cost / feed
$1.46
2 meals/day
Price / kg
$9.73/kg
15kg bag
First ingredient
Chicken Meal
Protein
0%
A mature-dog formula that adjusts fat and adds brain-support nutrients, scoring 75/100. The standout is the tailored fat level plus omega-3 DHA and choline aimed at keeping older dogs lean and sharp.
Cost / day
$6.49
~15kg adult
Cost / feed
$3.25
2 meals/day
Price / kg
$21.63/kg
1.2kg bag
First ingredient
Chicken
Protein
0%
A wet puppy option in handy 100g cans, scoring 73/100. The standout is the high moisture and soft texture that makes it easy for young or fussy puppies to eat, on its own or mixed with kibble.
Cost / day
$5.55
~15kg adult
Cost / feed
$2.78
2 meals/day
Price / kg
$18.49/kg
4kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
Advance's go-to dry food for adult cats who love fish, scoring 75/100. The standout is the multi-benefit formula covering dental, urinary and coat health in one everyday kibble.
Cost / day
$6.74
~15kg adult
Cost / feed
$3.37
2 meals/day
Price / kg
$22.48/kg
2kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
A chicken-based growth food for kittens that scores 76/100. The standout is the small, easy-to-chew kibble paired with nutrients aimed at early development and immune support.
Cost / day
$5.55
~15kg adult
Cost / feed
$2.78
2 meals/day
Price / kg
$18.49/kg
4kg bag
First ingredient
Meat (Chicken and/or Turkey and/or Duck)
Protein
0%
A single bag designed to feed a mixed-age, mixed-cat household, scoring 74/100. The standout is the all-life-stages formula that lets kittens, adults and mature cats share one food.
Where to buy Advance
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Advance review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.