Advance
An Australian-made super-premium brand that's widely vet-recommended, with deep breed-, size- and condition-specific ranges and excellent availability. The ingredient panels are solid rather than class-leading — grain-inclusive and not as named-meat-dense as the top air-dried feeds — and as a big Mars-owned brand, part of the price is reach and marketing. But as a dependable everyday-premium all-rounder with a formula for almost every dog, it earns its place.
Scored by the PetReviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Mars Petcare (Australian made)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Dry, Wet
- Price tier
- Premium ($$$)
- Overall score
- 74/100 · Good
Advance is a strong choice if…
- ✓Most dogs and most budgets
- ✓Owners who want a vet-recommended Australian all-rounder
- ✓Breed- and size-specific feeding
May not be the best fit if…
- —You specifically want the highest named-meat content
- —You want grain-free across the board
Where to buy Advance
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Advance review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.