Petbarn House Brands, Explained
Petbarn is a strong, top-scoring retailer, and its own Leaps & Bounds house brand is an affordable everyday option on the shelf. Here's what private-label means, how the house brand scores, and which national brands sitting beside it are worth comparing on price per kg — so you can find the best value for your dog.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
What “private-label” actually means
Retailer-owned
A private-label brand is owned or controlled by the retailer that sells it — not an independent manufacturer. Leaps & Bounds is a Greencross (Petbarn / Petstock group) house brand.
House-promoted
House brands get prominent shelf space and in-store promotion. It's always worth comparing them on price per kg with the national brands sitting next to them to find the best value.
Harder to compare
Because they're mostly tied to one retailer, like-for-like price comparison is harder — which is exactly what our transparency score reflects.
Leaps & Bounds
Greencross (Petbarn / Petstock group) house brand
Leaps & Bounds is Petbarn's own private-label (house) brand — affordable, Australian-made and stocked in every store. It's a budget everyday option rather than a premium one: the recipes use more grain and cereal than the top-scoring brands, and as a retailer-owned label there's a little less published sourcing detail. Reasonable value if you're shopping at Petbarn — just compare price-per-kg with the national brands sitting on the same shelf.
Leaps & Bounds is Petbarn's private-label house brand — an affordable, Australian-made everyday option you'll find in every store. It won't out-score premium national brands on ingredients, but it's perfectly reasonable value for the price. Shopping at Petbarn? Compare it on price-per-kg with the national brands on the same shelf to land on the best value for your dog.
Read the full Leaps & Bounds review →Transparency score breakdown
Cheapest in our index at $7.27/kg — but see how that compares to independent brands below.
Like-for-like: house brand and national brands
The Leaps & Bounds house brand next to the national brands on the same Petbarn shelf.
To be clear: Petbarn the retailer is excellent — it scores 86/100 overall and leads on range, with stores nationwide, strong delivery and competitive member pricing. The house brand is a budget-friendly everyday option; comparing it on price per kg against the national brands on the same shelf is the simplest way to land on the best value for your dog.
National brands to compare at Petbarn
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
Frequently asked questions
A private-label (or house) brand is a range owned or controlled by the retailer that sells it, rather than an independent manufacturer. The retailer designs the brand, sets the margin and promotes it in its own stores and site. Leaps & Bounds is a Greencross-owned house brand promoted across Petbarn.
Yes. Leaps & Bounds is a retailer-owned house brand from the Greencross group (Petbarn / Petstock), promoted heavily in Petbarn. It's clearly a house brand rather than an independent national brand, which is why we label it that way.
Transparency covers how easy it is to compare a product like-for-like — ingredient clarity, ownership prominence and availability. Because house brands are mostly tied to one retailer and promoted in-house, like-for-like comparison is harder, so they score lower on transparency (54/100 here). That's a comparison issue, not a safety one.
Leaps & Bounds is affordable and convenient — a sensible everyday option for shoppers on a budget. It sits alongside national brands on the same Petbarn shelf, so comparing them on price per kg, ingredients and transparency is the best way to decide what suits your dog. And to be clear, this is just the house brand: Petbarn itself is a strong, top-scoring store.
National brands like SavourLife, Ivory Coat, Black Hawk and Prime100 are widely stocked at Petbarn, bring different recipes and premium options, and are easy to price-compare across retailers. Weigh them against the Leaps & Bounds house brand on price per kg to find your best value.
No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price with the retailer before buying.