Ivory Coat
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Australian grain-free and grain-inclusive ranges with a tidy ingredient story, but it doesn't lead on a single metric — middling on ingredients, transparency and value alike. Now part of a large multi-brand group (Real Pet Food Company) after changing hands, and recipes have shifted with ownership, so consistency is a fair question. Acceptable, not a standout.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
How Ivory Coat scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Real Pet Food Company (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Grain-free and grain-inclusive options
- Australian made
- Reasonable price per kg
- Good ingredient clarity
Watch-outs
- Doesn't lead on ingredients, transparency or value
- Owned by a large multi-brand group; recipes have shifted with ownership
- Consistency across reformulations is a fair question
Who it's for
Best for
- Grain-free everyday feeding where 'good enough' is fine
- Value-premium shoppers
Look elsewhere if
- You need therapeutic prescription diets
Key Ivory Coat products we rate
Ivory Coat Grain Free Adult Lamb 13kg
Est. cost / day
$2.40
~15kg adult dog
Price / kg
$10.38/kg
13kg bag
First ingredient
Lamb
Protein
27%
Dependable grain-free value; sits just behind Black Hawk and SavourLife on our index.
Ivory Coat Grain Free Adult Lamb 13kg
Dependable grain-free value; sits just behind Black Hawk and SavourLife on our index.
$10.38/kgrating 80/100
Price across retailers
Illustrative everyday pricing for Ivory Coat key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock Ivory Coat
Alternatives to Ivory Coat
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Prime100
Premium
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Final verdict on Ivory Coat
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Ivory Coat FAQs
Ivory Coat scores 71/100 overall (Good) on our 100-point model, with a value score of 71/100. A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Across the retailers we track, Budget Pet Products currently shows the lowest everyday price on a key Ivory Coat product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Prime100. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Ivory Coat Grain Free Adult Lamb 13kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.