Ivory Coat
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Australian grain-free and grain-inclusive ranges with a tidy ingredient story, but it doesn't lead on a single metric — middling on ingredients, transparency and value alike. Now part of a large multi-brand group (Real Pet Food Company) after changing hands, and recipes have shifted with ownership, so consistency is a fair question. Acceptable, not a standout.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Good
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
How Ivory Coat scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Real Pet Food Company (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Grain-free and grain-inclusive options
- Australian made
- Reasonable price per kg
- Good ingredient clarity
Watch-outs
- Doesn't lead on ingredients, transparency or value
- Owned by a large multi-brand group; recipes have shifted with ownership
- Consistency across reformulations is a fair question
Who it's for
Best for
- Grain-free everyday feeding where 'good enough' is fine
- Value-premium shoppers
Look elsewhere if
- You need therapeutic prescription diets
Which Ivory Coat product should you buy?
Match the formula to your dog — here's the exact Ivory Coat product we'd reach for first for each need, with its own review and live price comparison.
Grain Free Adult Salmon & Ocean Fish Dry Dog Food 2kg
Adult dogs needing a chicken-free diet or extra skin-and-coat support.
From $43.95
Grain Free Adult Lamb & Kangaroo Stew Wet Dog Food 400g
Fussy adult eaters or dogs needing extra moisture, as a meal or topper.
From $6.95
Grain Free Puppy Chicken Dry Dog Food 2kg
Growing all-breed puppies who do well on a single chicken protein.
From $39.95
Grain Free Mature Turkey Dry Dog Food 2kg
Older dogs aged 7+ who need leaner food with joint support.
From $41.95
Grain Free Large Breed Puppy Lamb Dry Dog Food 2kg
Growing large and giant-breed puppies needing joint-conscious nutrition.
From $39.95
Grain Free Adult Chicken Dry Dog Food 2kg
Healthy adult dogs who do well on a simple single-protein chicken diet.
From $43.95
Key Ivory Coat products we rate
Cost / day
$2.40
~15kg adult
Cost / feed
$1.20
2 meals/day
Price / kg
$10.38/kg
13kg bag
First ingredient
Lamb
Protein
27%
Dependable grain-free value; sits just behind Black Hawk and SavourLife on our index.
Every Ivory Coat product, ranked & reviewed
All 8 Ivory Coat products, ranked by our independent score, each with its own review and live price comparison across retailers. Tap any product for the full breakdown.
Grain Free Adult Lamb 13kg
From $129
Grain Free Adult Salmon & Ocean Fish Dry Dog Food 2kg
From $43.95
Grain Free Puppy Chicken Dry Dog Food 2kg
From $39.95
Grain Free Large Breed Puppy Lamb Dry Dog Food 2kg
From $39.95
Grain Free Adult Chicken Dry Dog Food 2kg
From $43.95
Grain Free Adult Lamb & Kangaroo Dry Dog Food 2kg
From $39.95
Grain Free Mature Turkey Dry Dog Food 2kg
From $41.95
Grain Free Adult Lamb & Kangaroo Stew Wet Dog Food 400g
From $6.95
Best & weakest value in the range
Ivory Coat Grain Free Adult Lamb 13kg
Dependable grain-free value; sits just behind Black Hawk and SavourLife on our index.
Ivory Coat Grain Free Adult Lamb & Kangaroo Stew Wet Dog Food 400g
Lower-scoring on our value-and-quality blend at $17.38/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Ivory Coat key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Retailers that stock Ivory Coat
Alternatives to Ivory Coat
Premium · Good
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
Premium · Good
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Premium · Good
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Final verdict on Ivory Coat
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Ivory Coat FAQs
Ivory Coat scores 71/100 overall (Good) on our 100-point model, with a value score of 71/100. A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key Ivory Coat product. Prices are a guide and can change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Prime100. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Ivory Coat Grain Free Adult Lamb 13kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.