Is Ivory Coat Worth It?
A straight answer on whether Ivory Coat is worth the money — based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Value score
From (per serve)
How Ivory Coat scores
Ivory Coat
When Ivory Coat is worth it
- Grain-free everyday feeding where 'good enough' is fine
- Value-premium shoppers
When to compare carefully
- You need therapeutic prescription diets
Ivory Coat's best value in our index is Ivory Coat Grain Free Adult Lamb 13kg at $10.38/kg ($2.40/day for a ~15kg dog). See where Ivory Coat is cheapest →
Is Ivory Coat worth it?
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.
Better-value alternatives to Ivory Coat
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Prime100
Premium
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Frequently asked questions
Ivory Coat scores 71/100 overall and 71/100 on value in our index (good on value). A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
For a ~15kg adult dog, Ivory Coat works out from about $2.40 per day on Ivory Coat Grain Free Adult Lamb 13kg ($10.38/kg). Cost per serve is the figure that matters most — compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Ivory Coat carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Prime100. Compare them on price per kg and cost per day — a different brand may give you more for similar money.
No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price with the retailer before buying.