Prime100
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
How Prime100 scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Prime100 (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Single named protein options
- Great for sensitive stomachs and elimination diets
- Australian made
- Clear ingredient lists
Watch-outs
- Rolls are expensive per kg for a simple single-protein recipe
- Format sprawl makes value hard to compare like-for-like
- You pay a premium for the limited-ingredient positioning
Who it's for
Best for
- Sensitive stomachs
- Allergy/elimination diets
- Single-protein feeders who can absorb the cost
Look elsewhere if
- You want value as well as a clean label
- You need a prescription therapeutic diet
Key Prime100 products we rate
Prime100 SLR Single Protein Roll Kangaroo 2kg
Est. cost / day
$4.40
~15kg adult dog
Price / kg
$11/kg
2kg bag
First ingredient
Kangaroo
Protein
11%
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
Prime100 SK-D Single Protein Dry Kangaroo 8kg
Est. cost / day
$3.20
~15kg adult dog
Price / kg
$14.88/kg
8kg bag
First ingredient
Kangaroo
Protein
25%
Cheaper per kg than the rolls for single-protein feeding; still a premium tier.
Prime100 SLR Single Protein Roll Kangaroo 2kg
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
$11/kgrating 86/100
Prime100 SK-D Single Protein Dry Kangaroo 8kg
Lower-scoring on our value-and-quality blend at $14.88/kg. Compare carefully on cost per day before choosing it over the rest of the range.
$14.88/kgrating 85/100
Price across retailers
Illustrative everyday pricing for Prime100 key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock Prime100
Alternatives to Prime100
ZIWI Peak
Super-premium
The ingredients are excellent, but the price per kg is steep enough that value drags the whole score down — you're paying a hefty premium for the air-dried format and small bags. Work out the cost per day before committing; on anything bigger than a small dog it gets expensive fast.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Prime100
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Prime100 FAQs
Prime100 scores 78/100 overall (Good) on our 100-point model, with a value score of 72/100. A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key Prime100 product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against ZIWI Peak, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Prime100 SLR Single Protein Roll Kangaroo 2kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.