Prime100
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Good
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
How Prime100 scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Prime100 (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Single named protein options
- Great for sensitive stomachs and elimination diets
- Australian made
- Clear ingredient lists
Watch-outs
- Rolls are expensive per kg for a simple single-protein recipe
- Format sprawl makes value hard to compare like-for-like
- You pay a premium for the limited-ingredient positioning
Who it's for
Best for
- Sensitive stomachs
- Allergy/elimination diets
- Single-protein feeders who can absorb the cost
Look elsewhere if
- You want value as well as a clean label
- You need a prescription therapeutic diet
Which Prime100 product should you buy?
Match the formula to your dog — here's the exact Prime100 product we'd reach for first for each need, with its own review and live price comparison.
SPD Air Dried Kangaroo & Pumpkin Dog Food 600g
Dogs needing a true novel protein for elimination or sensitivity diets.
From $58.95
SPD Fresh Roll Turkey & Flaxseed Dog Food 2kg
Fussy eaters and seniors who do better on soft, fresh food.
From $22.95
SPD Puppy Air Dried Lamb, Apple & Blueberry Dog Food 600g
Small and medium-breed puppies needing a limited-ingredient growth diet.
From $51.95
SPD Air Dried Duck & Sweet Potato Dog Food 600g
Dogs wanting a gentle alternative protein without going fully exotic.
From $57.95
SPD Air Dried Wild Boar & Pumpkin Dog Food 600g
Dogs that have run out of mainstream and common novel proteins.
From $54.95
SPD Slow Cooked Beef & Carrot Wet Dog Food 354g
Adult and senior dogs that prefer wet food or need extra moisture.
From $6.95
Key Prime100 products we rate
Cost / day
$4.40
~15kg adult
Cost / feed
$2.20
2 meals/day
Price / kg
$11/kg
2kg bag
First ingredient
Kangaroo
Protein
11%
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
Cost / day
$3.20
~15kg adult
Cost / feed
$1.60
2 meals/day
Price / kg
$14.88/kg
8kg bag
First ingredient
Kangaroo
Protein
25%
Cheaper per kg than the rolls for single-protein feeding; still a premium tier.
Every Prime100 product, ranked & reviewed
All 10 Prime100 products, ranked by our independent score, each with its own review and live price comparison across retailers. Tap any product for the full breakdown.
SLR Single Protein Roll Kangaroo 2kg
From $21
SK-D Single Protein Dry Kangaroo 8kg
From $115
SPD Air Dried Kangaroo & Pumpkin Dog Food 600g
From $58.95
SPD Air Dried Wild Boar & Pumpkin Dog Food 600g
From $54.95
SPD Air Dried Duck & Sweet Potato Dog Food 600g
From $57.95
SPD Slow Cooked Beef & Carrot Wet Dog Food 354g
From $6.95
SPD Puppy Air Dried Lamb, Apple & Blueberry Dog Food 600g
From $51.95
SPD Fresh Roll Turkey & Flaxseed Dog Food 2kg
From $22.95
SPD Air Dried Chicken & Brown Rice Dog Food 600g
From $42.95
Turkey Fillet Dog Treats 100g
From $10.95
Best & weakest value in the range
Prime100 SLR Single Protein Roll Kangaroo 2kg
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
Prime100 Turkey Fillet Dog Treats 100g
Lower-scoring on our value-and-quality blend at $109.50/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Prime100 key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Retailers that stock Prime100
Alternatives to Prime100
Super-premium · Strong
The ingredients are excellent, but the price per kg is steep enough that value drags the whole score down — you're paying a hefty premium for the air-dried format and small bags. Work out the cost per day before committing; on anything bigger than a small dog it gets expensive fast.
Premium · Good
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Prime100
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Prime100 FAQs
Prime100 scores 78/100 overall (Good) on our 100-point model, with a value score of 72/100. A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key Prime100 product. Prices are a guide and can change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against ZIWI Peak, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Prime100 SLR Single Protein Roll Kangaroo 2kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.