Is Prime100 Worth It?
A straight answer on whether Prime100 is worth the money — based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Value score
From (per serve)
How Prime100 scores
Prime100
When Prime100 is worth it
- Sensitive stomachs
- Allergy/elimination diets
- Single-protein feeders who can absorb the cost
When to compare carefully
- You want value as well as a clean label
- You need a prescription therapeutic diet
Prime100's best value in our index is Prime100 SLR Single Protein Roll Kangaroo 2kg at $11/kg ($4.40/day for a ~15kg dog). See where Prime100 is cheapest →
Is Prime100 worth it?
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.
Better-value alternatives to Prime100
ZIWI Peak
Super-premium
The ingredients are excellent, but the price per kg is steep enough that value drags the whole score down — you're paying a hefty premium for the air-dried format and small bags. Work out the cost per day before committing; on anything bigger than a small dog it gets expensive fast.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Frequently asked questions
Prime100 scores 78/100 overall and 72/100 on value in our index (good on value). A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
For a ~15kg adult dog, Prime100 works out from about $3.20 per day on Prime100 SK-D Single Protein Dry Kangaroo 8kg ($14.88/kg). Cost per serve is the figure that matters most — compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Prime100 carefully against ZIWI Peak and SavourLife. The right pick is the one that fits your dog and budget.
Consider ZIWI Peak, SavourLife, Ivory Coat. Compare them on price per kg and cost per day — a different brand may give you more for similar money.
No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price with the retailer before buying.