Stay Loyal
A likeable, honest grain-free option that's let down mainly by where you can buy it rather than what's in it. If the direct-order model suits you and you commit to a subscription, the value is fair and the transparency is a real plus. Just go in knowing it's an online buy, not a supermarket grab.
Australian direct-to-consumer brand built around grain-free, multi-protein formulas and unusually open about what goes in the bag. The food is genuinely solid and the subscription brings the per-kg cost down, but it is sold almost entirely online, so you won't find it on most shelves. Worth a look if you're happy to buy direct.
Scored by the PetReviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Good
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
A likeable, honest grain-free option that's let down mainly by where you can buy it rather than what's in it. If the direct-order model suits you and you commit to a subscription, the value is fair and the transparency is a real plus. Just go in knowing it's an online buy, not a supermarket grab.
How Stay Loyal scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Stay Loyal (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Grain-free, multi-protein formulas
- More transparent than most about ingredients and ratios
- Subscription pricing sharpens the value
- Australian owned and made
Watch-outs
- Sold mostly direct, so hard to find in shops
- Full retail price sits at the higher end per kg
- Range is narrow and mostly dry food
Who it's for
Best for
- Owners happy to buy online and subscribe
- Dogs suited to grain-free, varied-protein diets
- People who want to see the formulation up front
Look elsewhere if
- You want to grab a bag in-store today
- You need wet, prescription or breed-specific diets
Key Stay Loyal products we rate
Stay Loyal Grain Free Chicken & Fish 20kg
Cost / day
$2.30
~15kg adult
Cost / feed
$1.15
2 meals/day
Price / kg
$9.95/kg
20kg bag
First ingredient
Chicken
Protein
30%
A well-built grain-free all-rounder that comes into its own once you're on the subscription price.
Stay Loyal Grain Free Red Meat 20kg
Cost / day
$2.30
~15kg adult
Cost / feed
$1.15
2 meals/day
Price / kg
$9.95/kg
20kg bag
First ingredient
Beef
Protein
30%
A solid red-meat alternative for rotating proteins, best value when you order direct and subscribe.
Best & weakest value in the range
Stay Loyal Grain Free Chicken & Fish 20kg
A well-built grain-free all-rounder that comes into its own once you're on the subscription price.
Stay Loyal Grain Free Red Meat 20kg
Lower-scoring on our value-and-quality blend at $9.95/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Stay Loyal key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Retailers that stock Stay Loyal
Alternatives to Stay Loyal
Premium · Good
A likeable Australian brand that earns its spot for sensitive dogs on the strength of its novel proteins, not marketing. The food is good and the value holds up in the big bags, so the main things to weigh are spottier availability and a price that climbs once you drop to the smaller sizes.
Premium · Good
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Premium · Good
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Final verdict on Stay Loyal
A likeable, honest grain-free option that's let down mainly by where you can buy it rather than what's in it. If the direct-order model suits you and you commit to a subscription, the value is fair and the transparency is a real plus. Just go in knowing it's an online buy, not a supermarket grab.
Stay Loyal FAQs
Stay Loyal scores 73/100 overall (Good) on our 100-point model, with a value score of 71/100. A likeable, honest grain-free option that's let down mainly by where you can buy it rather than what's in it. If the direct-order model suits you and you commit to a subscription, the value is fair and the transparency is a real plus. Just go in knowing it's an online buy, not a supermarket grab.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key Stay Loyal product. Prices are a guide and can change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Meals for Mutts, Ivory Coat, SavourLife. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Stay Loyal Grain Free Chicken & Fish 20kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.