Ivory Coat
Australian grain-free and grain-inclusive ranges with a tidy ingredient story, but it doesn't lead on a single metric — middling on ingredients, transparency and value alike. Now part of a large multi-brand group (Real Pet Food Company) after changing hands, and recipes have shifted with ownership, so consistency is a fair question. Acceptable, not a standout.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Real Pet Food Company (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Dry, Wet
- Price tier
- Premium ($$$)
- Overall score
- 71/100 · Good
Ivory Coat is a strong choice if…
- ✓Grain-free everyday feeding where 'good enough' is fine
- ✓Value-premium shoppers
May not be the best fit if…
- —You need therapeutic prescription diets
The Ivory Coat range
Cost / day
$2.40
~15kg adult
Cost / feed
$1.20
2 meals/day
Price / kg
$10.38/kg
13kg bag
First ingredient
Lamb
Protein
27%
Dependable grain-free value; sits just behind Black Hawk and SavourLife on our index.
Cost / day
$6.74
~15kg adult
Cost / feed
$3.37
2 meals/day
Price / kg
$22.48/kg
2kg bag
First ingredient
Dehydrated Australian poultry (chicken)
Protein
0%
A single-protein chicken grain-free kibble for everyday adult dogs, scoring 73/100 thanks to Australian poultry as the named first ingredient and a clean, no-nasties recipe. Its standout is the single-source poultry base, which makes it an easy pick for dogs you want to keep on one straightforward protein.
Cost / day
$6.74
~15kg adult
Cost / feed
$3.37
2 meals/day
Price / kg
$22.48/kg
2kg bag
First ingredient
Dehydrated Australian salmon
Protein
0%
A fish-based, poultry-free grain-free kibble that scores 75/100, the standout being its naturally high omega-3 level from salmon and ocean fish. It is the recipe to reach for when your dog needs an alternative to chicken and you want extra support for skin and coat.
Cost / day
$6.14
~15kg adult
Cost / feed
$3.07
2 meals/day
Price / kg
$20.48/kg
2kg bag
First ingredient
Dehydrated Australian lamb
Protein
0%
A red-meat grain-free kibble pairing Australian lamb with kangaroo, scoring 72/100 for its lean dual-protein base. The standout is the inclusion of kangaroo, a novel-ish lean Aussie protein that broadens the options for dogs who do better away from chicken-led recipes.
Cost / day
$6.14
~15kg adult
Cost / feed
$3.07
2 meals/day
Price / kg
$20.48/kg
2kg bag
First ingredient
Dehydrated Australian poultry (chicken)
Protein
0%
A grain-free puppy formula built around Australian chicken at about 32% protein, scoring 74/100 for growth-appropriate nutrition. The standout is the single-source poultry base at a higher protein level tuned for healthy development and muscle.
Cost / day
$6.14
~15kg adult
Cost / feed
$3.07
2 meals/day
Price / kg
$20.48/kg
2kg bag
First ingredient
Dehydrated Australian lamb
Protein
0%
A lamb-first grain-free formula made specifically for large-breed puppies, scoring 73/100 thanks to added New Zealand green-lipped mussel for joint support. The standout is the controlled, growth-focused recipe aimed at the slower, steadier development big-breed pups need.
Cost / day
$6.44
~15kg adult
Cost / feed
$3.22
2 meals/day
Price / kg
$21.48/kg
2kg bag
First ingredient
Dehydrated Australian turkey
Protein
0%
A leaner, reduced-fat grain-free recipe for dogs aged 7 and over, scoring 72/100 with turkey as the lead protein and green-lipped mussel for ageing joints. The standout is the senior-specific tuning: lower fat for weight management plus joint support older dogs benefit from.
Cost / day
$5.21
~15kg adult
Cost / feed
$2.61
2 meals/day
Price / kg
$17.38/kg
0.4kg bag
First ingredient
Meat (lamb, poultry, kangaroo)
Protein
0%
A grain-free wet stew built on lamb, poultry and kangaroo, scoring 70/100 as a moisture-rich complete meal or tasty topper. The standout is the inclusion of lean Australian kangaroo in a wet format, handy for fussy eaters or dogs needing more moisture in their bowl.
Where to buy Ivory Coat
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Ivory Coat review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.