Prime100
Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Prime100 (Australia)
- Country of manufacture
- Australia
- Retailer relationship
- Independent — widely stocked
- Product types
- Air-dried, Fresh, Dry
- Price tier
- Premium ($$$)
- Overall score
- 78/100 · Good
Prime100 is a strong choice if…
- ✓Sensitive stomachs
- ✓Allergy/elimination diets
- ✓Single-protein feeders who can absorb the cost
May not be the best fit if…
- —You want value as well as a clean label
- —You need a prescription therapeutic diet
The Prime100 range
Cost / day
$4.40
~15kg adult
Cost / feed
$2.20
2 meals/day
Price / kg
$11/kg
2kg bag
First ingredient
Kangaroo
Protein
11%
Outstanding for sensitive stomachs — but rolls are a premium per-serve cost.
Cost / day
$3.20
~15kg adult
Cost / feed
$1.60
2 meals/day
Price / kg
$14.88/kg
8kg bag
First ingredient
Kangaroo
Protein
25%
Cheaper per kg than the rolls for single-protein feeding; still a premium tier.
Cost / day
$30.48
~15kg adult
Cost / feed
$15.24
2 meals/day
Price / kg
$101.58/kg
0.6kg bag
First ingredient
Australian kangaroo (whole meat & selected organs)
Protein
0%
A single-protein air-dried diet built around novel-protein Australian kangaroo, scoring 82/100 and one of the strongest picks in the Prime100 range. The standout is its genuine novel-protein elimination-diet credentials paired with a clean, grain-free recipe.
Cost / day
$29.98
~15kg adult
Cost / feed
$14.99
2 meals/day
Price / kg
$99.92/kg
0.6kg bag
First ingredient
Australian duck
Protein
0%
A grain-free, single-protein air-dried diet led by Australian duck with sweet potato, scoring 80/100. The standout is an approachable alternative protein for dogs that don't suit the more exotic kangaroo or venison options.
Cost / day
$26.98
~15kg adult
Cost / feed
$13.49
2 meals/day
Price / kg
$89.92/kg
0.6kg bag
First ingredient
Australian lamb
Protein
0%
A single-protein puppy air-dried diet built on Australian lamb with apple and blueberry, scoring 79/100. The standout is a gentle, limited-ingredient recipe formulated specifically for growing puppies rather than a one-size-fits-all formula.
Cost / day
$21.98
~15kg adult
Cost / feed
$10.99
2 meals/day
Price / kg
$73.25/kg
0.6kg bag
First ingredient
Australian chicken
Protein
0%
The most affordable air-dried recipe in the range, led by Australian chicken with brown rice, scoring 77/100. The standout is being the value entry point into Prime100's air-dried line and the only variety that includes a wholesome grain.
Cost / day
$28.48
~15kg adult
Cost / feed
$14.24
2 meals/day
Price / kg
$94.92/kg
0.6kg bag
First ingredient
Australian wild boar
Protein
0%
A genuinely novel single-protein air-dried diet built on wild boar with pumpkin, scoring 80/100. The standout is a rarely-seen protein that gives sensitive dogs another true elimination-diet option beyond kangaroo and venison.
Cost / day
$5.89
~15kg adult
Cost / feed
$2.95
2 meals/day
Price / kg
$19.63/kg
0.354kg bag
First ingredient
Australian beef
Protein
0%
A single-protein slow-cooked wet meal of Australian beef and carrot, scoring 79/100. The standout is added glucosamine and chondroitin in a grain-free wet format that suits adult and senior dogs, including giant breeds.
Cost / day
$3.59
~15kg adult
Cost / feed
$1.80
2 meals/day
Price / kg
$11.97/kg
2kg bag
First ingredient
Australian turkey
Protein
0%
A single-protein chilled fresh roll of Australian turkey with flaxseed, scoring 78/100. The standout is a gently steam-cooked, fridge-fresh format with naturally occurring omega fatty acids from flaxseed for skin and coat.
Cost / day
$0
~15kg adult
Cost / feed
$0
2 meals/day
Price / kg
$109.50/kg
0.1kg bag
First ingredient
100% Australian turkey
Protein
0%
A single-ingredient Australian turkey fillet treat, scoring 76/100, best given occasionally rather than as a meal. The standout is a clean, limited-ingredient reward made from 100% Australian turkey with nothing artificial.
Where to buy Prime100
Prices vary by retailer and change with sales, member and subscription pricing — always compare price per kg. Pricing on this site is a guide only, and nothing here is veterinary advice.
Read our full Prime100 review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.