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Brand head-to-head

Black Hawk vs Prime100

A score-by-score comparison of Black Hawk and Prime100 — value, ingredients and transparency — run through the same independent 100-point methodology.

Reviewed by the PetReviews editorial team

Independent scoring · Updated June 2026 · Not veterinary advice

Black Hawk dog food

Black Hawk

EBOS Group (Masterpet, Australia/NZ)

A popular premium-mainstream brand that's everywhere and reasonably priced in big bags — but its strength is reach, not ingredients. Quality swings noticeably across the range: the better formulas lead with named meat, while cheaper lines lean on rice and grain to bulk out the panel. You're partly paying for shelf presence and marketing, so read the specific recipe rather than the brand badge.

PremiumEveryday feeding if you pick the right recipeOwners who want availability over peak ingredients
Read the full Black Hawk review →
Prime100 dog food
Higher overall

Prime100

Prime100 (Australia)

Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.

PremiumSensitive stomachsAllergy/elimination diets
Read the full Prime100 review →
The scorecard

Score by score

Both brands run through the same six-part model. Higher is better on every dimension; the forest dot marks the leader on each row.

MetricBlack HawkPrime100
Overall score7678
Price & value7472
Ingredient quality7683
Nutrition7679
Transparency7481
Availability8373
Customer sentiment7679
Price tierPremiumPremium
Cheapest per kg$8.45/kg$11/kg
Made inAustraliaAustralia
Who leads where

The verdict, by category

Best value

Black Hawk

Lower cost per day for similar quality.

Best ingredients

Prime100

Named-meat-first and protein quality.

Most transparent

Prime100

Ingredient, ownership and origin clarity.

78/ 100
Good
Editorial assessment

Our verdict

On our index, Prime100 comes out ahead overall (78 vs 76). But the right choice depends on your dog: Black Hawk leads on value, while Prime100 leads on ingredients. Compare cost per day and the cheapest retailer for each before you buy.

Not veterinary advice. Good vs Good overall. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.

Other brands worth comparing

Ivory Coat dog food pack

Ivory Coat

Premium

71Good

A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.

Grain-free everyday feeding where 'good enough' is fineValue-premium shoppers
Real Pet Food Company (Australia)Read review
SavourLife dog food pack

SavourLife

Premium

75Good

Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.

Value-conscious feeders who want a clean enough panelOwners who want their spend to do good
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ZIWI Peak dog food pack

ZIWI Peak

Super-premium

81Strong

The ingredients are excellent, but the price per kg is steep enough that value drags the whole score down — you're paying a hefty premium for the air-dried format and small bags. Work out the cost per day before committing; on anything bigger than a small dog it gets expensive fast.

Owners prioritising ingredient quality over costFussy eaters
ZIWI Limited (New Zealand)Read review

Frequently asked questions

On our value score, Black Hawk edges ahead (74 vs 72). Value is about cost per day, not sticker price — compare the per-kg figures above and the cheapest retailer for each before deciding.

Prime100 scores higher on ingredient quality (83 vs 76) in our index. We look at named-meat-first, protein source quality, wholefoods and fillers.

Prime100 scores higher on transparency. Transparency covers ingredient clarity, country of manufacture, ownership and feeding-guide detail.

Online-only retailers like Pet Circle and Budget Pet Products are usually the price-to-beat on everyday pricing, while Petbarn is a strong all-rounder with the widest range, stores nationwide and competitive member and Repeat Delivery pricing. Whichever you choose, compare price per kg before buying.

No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price and speak to your vet before changing your dog's diet.

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