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ZIWI Peak vs Prime100

A score-by-score comparison of ZIWI Peak and Prime100 — value, ingredients and transparency — run through the same independent 100-point methodology.

Reviewed by the PetReviews editorial team

Independent scoring · Updated June 2026 · Not veterinary advice

ZIWI Peak dog food
Higher overall

ZIWI Peak

ZIWI Limited (New Zealand)

Genuinely high named-meat air-dried food with strong transparency — the ingredient panel is the real deal. But you pay heavily for it: among the highest price per kg and per serve in the category, and the value simply doesn't keep pace with the ingredient quality.

Super-premiumOwners prioritising ingredient quality over costFussy eaters
Prime100 dog food

Prime100

Prime100 (Australia)

Single-protein, limited-ingredient Australian range that does the elimination-diet job well and lists its ingredients clearly. The catch is cost: the rolls in particular work out expensive per kg for what's largely a simple recipe, and the sprawl of formats across air-dried, fresh and dry makes like-for-like value hard to pin down.

PremiumSensitive stomachsAllergy/elimination diets
The scorecard

Score by score

Both brands run through the same six-part model. Higher is better on every dimension; the forest dot marks the leader on each row.

MetricZIWI PeakPrime100
Overall score8178
Price & value6472
Ingredient quality8883
Nutrition8379
Transparency8581
Availability7273
Customer sentiment8179
Price tierSuper-premiumPremium
Cheapest per kg$75/kg$11/kg
Made inNew ZealandAustralia
Who leads where

The verdict, by category

Best value

Prime100

Lower cost per day for similar quality.

Best ingredients

ZIWI Peak

Named-meat-first and protein quality.

Most transparent

ZIWI Peak

Ingredient, ownership and origin clarity.

81/ 100
Strong
Editorial assessment

Our verdict

On our index, ZIWI Peak comes out ahead overall (81 vs 78). But the right choice depends on your dog: Prime100 leads on value, while ZIWI Peak leads on ingredients. Compare cost per day and the cheapest retailer for each before you buy.

Not veterinary advice. Strong vs Good overall. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.

Other brands worth comparing

Frequently asked questions

On our value score, Prime100 edges ahead (72 vs 64). Value is about cost per day, not sticker price — compare the per-kg figures above and the cheapest retailer for each before deciding.

ZIWI Peak scores higher on ingredient quality (88 vs 83) in our index. We look at named-meat-first, protein source quality, wholefoods and fillers.

ZIWI Peak scores higher on transparency. Transparency covers ingredient clarity, country of manufacture, ownership and feeding-guide detail.

Online-only retailers like Pet Circle and Budget Pet Products are usually the price-to-beat on everyday pricing, while Petbarn is a strong all-rounder with the widest range, stores nationwide and competitive member and Repeat Delivery pricing. Whichever you choose, compare price per kg before buying.

No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price and speak to your vet before changing your dog's diet.