Is Baxter's Worth It?
A straight answer on whether Baxter's is worth the money — based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Value score
From (per serve)
How Baxter's scores
Baxter's
Retailer-ownedWhen Baxter's is worth it
- Tight budgets
- Weekly-shop convenience
When to compare carefully
- Ingredient quality and transparency matter to you
- You want meaningful named-meat content
Baxter's's best value in our index is Baxter's Dry Dog Food Chicken & Vegetables 18kg at $2.61/kg ($1.20/day for a ~15kg dog). See where Baxter's is cheapest →
Is Baxter's worth it?
About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day.
Not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.
Better-value alternatives to Baxter's
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Frequently asked questions
Baxter's scores 46/100 overall and 53/100 on value in our index (poor value on value). About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day.
For a ~15kg adult dog, Baxter's works out from about $1.20 per day on Baxter's Dry Dog Food Chicken & Vegetables 18kg ($2.61/kg). Cost per serve is the figure that matters most — compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Baxter's carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Ivory Coat. Compare them on price per kg and cost per day — a different brand may give you more for similar money.
No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price with the retailer before buying.