Baxter's
About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day.
Woolworths' long-running supermarket house brand and one of the cheapest feeds per kg available. It sits near the bottom of our index for a clear reason: cereal-led panels rather than named meat, minimal sourcing detail behind the label, and meat content among the lowest in the range. The price is the entire pitch — there's little ingredient story to weigh against it.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day.
How Baxter's scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Woolworths (supermarket) house brand
- Country of manufacture
- Australia
- Retailer relationship
- Retailer-owned house brand, sold exclusively through Woolworths
Retailer-owned / house-promoted brand. Baxter's is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
Pros & cons
What works
- Very low price per kg
- Stocked in every Woolworths
- Convenient with the weekly shop
- Australian made
Watch-outs
- Among the lowest ingredient-quality scores in our index
- Cereal-led panels rather than named-meat-first
- Minimal sourcing detail behind the label
- Meat content among the lowest in the range
Who it's for
Best for
- Tight budgets
- Weekly-shop convenience
Look elsewhere if
- Ingredient quality and transparency matter to you
- You want meaningful named-meat content
Key Baxter's products we rate
Baxter's Dry Dog Food Chicken & Vegetables 18kg
Est. cost / day
$1.20
~15kg adult dog
Price / kg
$2.61/kg
18kg bag
First ingredient
Cereals / meat meal
Protein
18%
One of the cheapest per kg in our index. It scores lower on ingredients and transparency, so compare cost-per-day against national brands to find the best value.
Baxter's Dry Dog Food Chicken & Vegetables 18kg
One of the cheapest per kg in our index. It scores lower on ingredients and transparency, so compare cost-per-day against national brands to find the best value.
$2.61/kgrating 50/100
Price across retailers
Illustrative everyday pricing for Baxter's key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock Baxter's
Alternatives to Baxter's
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Baxter's
About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day.
Baxter's FAQs
Baxter's scores 46/100 overall (Compare carefully) on our 100-point model, with a value score of 53/100. About as cheap as it gets, and price is the only real argument for it: cereal-led panels, sparse sourcing detail and low meat content put it near the bottom of our index. If the budget allows any step up, a national brand like Black Hawk, SavourLife or Ivory Coat gives your dog a stronger panel for not much more per day. Baxter's is a retailer-owned / house-promoted range, often keenly priced — it scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Woolworths currently shows the lowest everyday price on a key Baxter's product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Baxter's Dry Dog Food Chicken & Vegetables 18kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.