Is Woofin' Good! Worth It?
A straight answer on whether Woofin' Good! is worth the money — based on its overall score, value score and real cost per serve, with better-value alternatives if it isn't the right fit.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice

Overall score
Value score
From (per serve)
How Woofin' Good! scores
Woofin' Good!
Retailer-ownedWhen Woofin' Good! is worth it
- Tight budgets
- Topping up with the weekly shop
When to compare carefully
- Ingredient quality and transparency matter to you
- You want named meat ahead of cereal in the panel
Woofin' Good!'s best value in our index is Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg at $2.72/kg ($1.20/day for a ~15kg dog). See where Woofin' Good! is cheapest →
Is Woofin' Good! worth it?
Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
Not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm live pricing with the retailer.
Better-value alternatives to Woofin' Good!

Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.

SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.

Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Frequently asked questions
Woofin' Good! scores 50/100 overall and 57/100 on value in our index (poor value on value). Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
For a ~15kg adult dog, Woofin' Good! works out from about $1.20 per day on Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg ($2.72/kg). Cost per serve is the figure that matters most — compare it against alternatives before deciding.
If value is your top priority and you're feeding a large dog on a tight budget, compare Woofin' Good! carefully against Black Hawk and SavourLife. The right pick is the one that fits your dog and budget.
Consider Black Hawk, SavourLife, Ivory Coat. Compare them on price per kg and cost per day — a different brand may give you more for similar money.
No. PetReviews is an independent value and comparison resource, not veterinary advice. Prices are illustrative and manually entered for v1 — always confirm the live price with the retailer before buying.
