Woofin' Good!
Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
Coles' supermarket house brand — very cheap and convenient with the weekly shop, but firmly a budget product. It scores low because the panels are cereal-led rather than meat-first, sourcing detail is thin for a retailer house brand, and even after a named-protein reformulation the meat content sits well below the premium tier. Handy for the price; judge it on cost-per-day, not the low sticker.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
How Woofin' Good! scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Coles (supermarket) house brand
- Country of manufacture
- Australia
- Retailer relationship
- Retailer-owned house brand, sold exclusively through Coles
Retailer-owned / house-promoted brand. Woofin' Good! is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
Pros & cons
What works
- Very low price per kg
- Convenient to grab with the weekly shop
- Australian made
- Named-protein recipes after recent reformulation
Watch-outs
- Cereal-led panels rather than named-meat-first
- Meat content sits well below the premium tier even after reformulation
- Thin sourcing detail for a supermarket house brand
- Cost-per-day narrows the gap to a better-specced premium bag
Who it's for
Best for
- Tight budgets
- Topping up with the weekly shop
Look elsewhere if
- Ingredient quality and transparency matter to you
- You want named meat ahead of cereal in the panel
Key Woofin' Good! products we rate
Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg
Est. cost / day
$1.20
~15kg adult dog
Price / kg
$2.72/kg
18kg bag
First ingredient
Cereals / meat meal
Protein
20%
Very cheap per kg and easy to grab with the weekly shop. It scores lower on ingredients on our index, so compare cost-per-day against national brands to find the best value.
Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg
Very cheap per kg and easy to grab with the weekly shop. It scores lower on ingredients on our index, so compare cost-per-day against national brands to find the best value.
$2.72/kgrating 56/100
Price across retailers
Illustrative everyday pricing for Woofin' Good! key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock Woofin' Good!
Alternatives to Woofin' Good!
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Woofin' Good!
Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog.
Woofin' Good! FAQs
Woofin' Good! scores 50/100 overall (Poor value) on our 100-point model, with a value score of 57/100. Cheap and convenient with the weekly shop, but it's a cereal-led supermarket house brand with thin sourcing detail and meat content below the premium tier. On cost-per-day it's closer to a national brand than the sticker implies — weigh it against Black Hawk, SavourLife and Ivory Coat before defaulting to it for your dog. Woofin' Good! is a retailer-owned / house-promoted range, often keenly priced — it scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Coles currently shows the lowest everyday price on a key Woofin' Good! product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Woofin' Good! Adult Dry Dog Food Beef & Vegetables 18kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.