Julius
Cheap and convenient if you're already at Aldi, but it's a cereal-led house brand with minimal sourcing detail and meat content below the premium tier. On cost-per-day the saving over a national brand like Black Hawk, SavourLife or Ivory Coat is smaller than the sticker suggests — buy on price, with eyes open.
Aldi's everyday house brand — very cheap per kg and convenient, but firmly entry-level. It scores low because the panels are cereal-led rather than named-meat-first, sourcing detail is minimal, and the meat content sits well below the premium tier. A no-frills budget feed where the low price is doing all the work; weigh it on cost-per-day, not the sticker.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
Cheap and convenient if you're already at Aldi, but it's a cereal-led house brand with minimal sourcing detail and meat content below the premium tier. On cost-per-day the saving over a national brand like Black Hawk, SavourLife or Ivory Coat is smaller than the sticker suggests — buy on price, with eyes open.
How Julius scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Aldi (supermarket) house brand
- Country of manufacture
- Australia
- Retailer relationship
- Retailer-owned house brand, sold exclusively through Aldi
Retailer-owned / house-promoted brand. Julius is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
Pros & cons
What works
- Very low price per kg
- Convenient with the Aldi shop
- Australian made
- Simple, no-frills range
Watch-outs
- Cereal-led panels rather than named-meat-first
- Meat content well below the premium tier
- Minimal sourcing detail behind the label
- Locked to one supermarket, so no shopping the price around
Who it's for
Best for
- Tight budgets
- Aldi shoppers topping up convenience bags
Look elsewhere if
- Ingredient quality and transparency are your top priorities
Key Julius products we rate
Julius Adult Dry Dog Food Beef & Vegetables 18kg
Est. cost / day
$1.10
~15kg adult dog
Price / kg
$2.50/kg
18kg bag
First ingredient
Cereals / meat meal
Protein
18%
Aldi's everyday budget bag — very low per kg and convenient. It scores lower on ingredients and transparency, so compare cost-per-day against national brands to find the best value.
Julius Adult Dry Dog Food Beef & Vegetables 18kg
Aldi's everyday budget bag — very low per kg and convenient. It scores lower on ingredients and transparency, so compare cost-per-day against national brands to find the best value.
$2.50/kgrating 54/100
Price across retailers
Illustrative everyday pricing for Julius key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock Julius
Alternatives to Julius
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Final verdict on Julius
Cheap and convenient if you're already at Aldi, but it's a cereal-led house brand with minimal sourcing detail and meat content below the premium tier. On cost-per-day the saving over a national brand like Black Hawk, SavourLife or Ivory Coat is smaller than the sticker suggests — buy on price, with eyes open.
Julius FAQs
Julius scores 48/100 overall (Compare carefully) on our 100-point model, with a value score of 57/100. Cheap and convenient if you're already at Aldi, but it's a cereal-led house brand with minimal sourcing detail and meat content below the premium tier. On cost-per-day the saving over a national brand like Black Hawk, SavourLife or Ivory Coat is smaller than the sticker suggests — buy on price, with eyes open. Julius is a retailer-owned / house-promoted range, often keenly priced — it scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Aldi currently shows the lowest everyday price on a key Julius product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, SavourLife, Ivory Coat. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Julius Adult Dry Dog Food Beef & Vegetables 18kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.