ProBalance
Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day — so don't assume the low sticker is the better deal for your dog.
A budget-tier value brand that's cheap per bag but built down to a price. Ingredient quality scores low on our index: the panels lean on grain and plant protein rather than named single-source meat, and sourcing detail is sparse. The low sticker is real, but cost-per-day narrows the gap to a better-specced premium bag more than the shelf price suggests.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day — so don't assume the low sticker is the better deal for your dog.
How ProBalance scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Value brand (widely distributed)
- Country of manufacture
- Australia
- Retailer relationship
- Stocked as a value range by several retailers
Retailer-owned / house-promoted brand. ProBalance is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
Pros & cons
What works
- Low sticker price
- Australian made
- Easy to find in value retailers
Watch-outs
- Panels lean on grain and plant protein over named single-source meat
- Sparse sourcing detail
- Cost-per-day narrows the gap to better-specced premium bags
Who it's for
Best for
- Tight budgets
- Mixing with fresh toppers to lift the panel
Look elsewhere if
- Ingredient quality is a priority
- You want named single-source protein
Key ProBalance products we rate
ProBalance Adult Chicken 18kg
Est. cost / day
$1.50
~15kg adult dog
Price / kg
$4.94/kg
18kg bag
First ingredient
Chicken meal / cereals
Protein
23%
Lowest cost per day in our index, but the lowest ingredient score too — best with a fresh topper.
ProBalance Adult Chicken 18kg
Lowest cost per day in our index, but the lowest ingredient score too — best with a fresh topper.
$4.94/kgrating 62/100
Price across retailers
Illustrative everyday pricing for ProBalance key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock ProBalance
Alternatives to ProBalance
Black Hawk
Premium
Fine on a discounted big bag if you choose a named-meat-first recipe, but don't assume the whole range is equal — the cheaper lines pad the panel with grain and rice, and a chunk of the price is reach and marketing rather than ingredients. Compare the specific formula on cost per kg against SavourLife and Ivory Coat.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Final verdict on ProBalance
Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day — so don't assume the low sticker is the better deal for your dog.
ProBalance FAQs
ProBalance scores 54/100 overall (Poor value) on our 100-point model, with a value score of 68/100. Cheap up front, but grain- and plant-protein-led with little sourcing detail. Once you factor in serving size, a slightly pricier premium bag with named meat often lands close on cost per day — so don't assume the low sticker is the better deal for your dog. ProBalance is a retailer-owned / house-promoted range, often keenly priced — it scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Budget Pet Products currently shows the lowest everyday price on a key ProBalance product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against Black Hawk, Ivory Coat, SavourLife. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, ProBalance Adult Chicken 18kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.