Scratch
Scratch is an Australian-owned, direct-to-consumer dog food brand sold by flexible subscription from its own website rather than in shops. It is best known for radical label transparency: it is the only major Australian brand to publish the exact percentage of every ingredient, and it sources the large majority of its ingredients from local Australian farms. The range spans high-protein grain-free kibble, a lamb-and-ancient-grains recipe and a complete frozen raw line, with an in-house vet and B-Corp certification backing the brand story.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Brand facts
- Ownership
- Independently owned by Australian co-founders Mike Halligan and Doug Spiegelhauer; head office in Collingwood, Victoria, Australia.
- Country of manufacture
- Australia (dry kibble made in NSW; raw made in Australia)
- Retailer relationship
- Independent — widely stocked
- Product types
- Dry, Raw
- Price tier
- Premium ($$$)
- Overall score
- 86/100 · Strong
Scratch is a strong choice if…
- ✓Owners who want full ingredient transparency and Australian sourcing
- ✓Dogs with skin or tummy sensitivities needing single-protein or fish recipes
- ✓Households that prefer auto-delivered, subscription feeding
May not be the best fit if…
- —You want the lowest possible cost per kilo
- —You prefer buying food in-store rather than by subscription delivery
The Scratch range
Cost / day
$3.19
~15kg adult
Cost / feed
$1.60
2 meals/day
Price / kg
$10.62/kg
8kg bag
First ingredient
Turkey Meal (27%)
Protein
29%
Scratch's best-selling all-rounder: a high-protein, grain-free Australian kibble that suits dogs of nearly every age and size.
Cost / day
$3.82
~15kg adult
Cost / feed
$1.91
2 meals/day
Price / kg
$12.74/kg
8kg bag
First ingredient
Mackerel Meal (22.9%)
Protein
30%
A fish-forward, grain-free recipe rich in omega fatty acids, aimed at sensitive stomachs and senior dogs.
Cost / day
$3.71
~15kg adult
Cost / feed
$1.86
2 meals/day
Price / kg
$12.37/kg
8kg bag
First ingredient
Lamb Meal (24.1%)
Protein
23%
A single-protein lamb recipe with wholesome ancient grains for owners who prefer grain-inclusive feeding.
Cost / day
$4.39
~15kg adult
Cost / feed
$2.20
2 meals/day
Price / kg
$14.62/kg
8kg bag
First ingredient
Kangaroo (21%)
Protein
28%
A novel-protein kangaroo recipe with added joint support, built for dogs with persistent tummy and skin troubles.
Cost / day
$6.14
~15kg adult
Cost / feed
$3.07
2 meals/day
Price / kg
$20.48/kg
8.25kg bag
First ingredient
Beef Muscle Meat (30%)
Protein
45%
Scratch's complete frozen raw, around 70% Australian meat and organs, aimed at sensitive dogs wanting a minimally processed diet.
Cost / day
$5.71
~15kg adult
Cost / feed
$2.86
2 meals/day
Price / kg
$19.02/kg
8.25kg bag
First ingredient
Turkey
Protein
43%
A four-protein frozen raw blend with around 73% Australian meat and organs, popular with fussy eaters and growing pups.
Read our full Scratch review
Score breakdown, pros and cons, who it's best for, price comparison across retailers and the best alternatives — the editorial verdict in full.