Scratch
Scratch is one of the most transparent and genuinely premium dry foods you can buy in Australia, with clean Australian sourcing, full ingredient percentages and recipes for most life stages and sensitivities. The main trade-offs are price and the subscription-only, deliver-to-your-door model, plus a fairly compact range, so shoppers who want supermarket convenience or the very cheapest cost per kilo will find better value elsewhere. For owners who prioritise sourcing transparency and Australian-made quality, it is an easy recommendation.
Scratch is an Australian-owned, direct-to-consumer dog food brand sold by flexible subscription from its own website rather than in shops. It is best known for radical label transparency: it is the only major Australian brand to publish the exact percentage of every ingredient, and it sources the large majority of its ingredients from local Australian farms. The range spans high-protein grain-free kibble, a lamb-and-ancient-grains recipe and a complete frozen raw line, with an in-house vet and B-Corp certification backing the brand story.
Scored by the Pet Reviews independent review board
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score · /100
Strong
Weighted across six areas
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
- Overall score
- 0/100
- Value score
- 0/100
- Ingredient quality
- 0/100
- Transparency
- 0/100
Our verdict
Scratch is one of the most transparent and genuinely premium dry foods you can buy in Australia, with clean Australian sourcing, full ingredient percentages and recipes for most life stages and sensitivities. The main trade-offs are price and the subscription-only, deliver-to-your-door model, plus a fairly compact range, so shoppers who want supermarket convenience or the very cheapest cost per kilo will find better value elsewhere. For owners who prioritise sourcing transparency and Australian-made quality, it is an easy recommendation.
How Scratch scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Independently owned by Australian co-founders Mike Halligan and Doug Spiegelhauer; head office in Collingwood, Victoria, Australia.
- Country of manufacture
- Australia (dry kibble made in NSW; raw made in Australia)
- Retailer relationship
- Independent — widely stocked across retailers
Pros & cons
What works
- Class-leading transparency: publishes the exact percentage of every ingredient
- Made in Australia with the large majority of ingredients sourced from local farms
- High-protein recipes (mostly 28-30%+) with options for sensitivities and single proteins
- Flexible subscription with in-house vet support and strong customer satisfaction
Watch-outs
- Higher price per kilo than mainstream supermarket and big-box brands
- Subscription and direct delivery only, so you cannot grab a bag in-store
- Compact range with no dedicated wet food line
Who it's for
Best for
- Owners who want full ingredient transparency and Australian sourcing
- Dogs with skin or tummy sensitivities needing single-protein or fish recipes
- Households that prefer auto-delivered, subscription feeding
Look elsewhere if
- You want the lowest possible cost per kilo
- You prefer buying food in-store rather than by subscription delivery
Which Scratch product should you buy?
Match the Scratch recipe to your dog's life stage, size and any sensitivities. Here's the exact bag to reach for depending on what your dog needs.
Grain-Free Turkey & Beef Dry Dog Food 8kg
Buy this if you want the brand's strongest pick: scratch's best-selling all-rounder: a high-protein, grain-free Australian kibble that suits dogs of nearly every age and size.
From $84.95
Pasture-Raised Lamb with Ancient Grains Dry Dog Food 8kg
Buy this for the lowest cost per kilo in the range — the economical everyday pick.
From $98.95
Grain-Free Mackerel & Salmon Dry Dog Food 8kg
Buy this if your dog has a delicate stomach or itchy skin — a gentler recipe that's easy to digest.
From $101.95
Sensitive Kangaroo Grain-Free Dry Dog Food 8kg
Buy this if you want a grain-free recipe — built around alternative carbohydrates for dogs that suit it.
From $116.95
RAW01 Beef & Salmon Complete Raw Dog Food 8.25kg
Buy this if you want a fresh or raw-style feed — higher moisture and minimally processed.
From $168.95
Key Scratch products we rate
Cost / day
$3.19
~15kg adult
Cost / feed
$1.60
2 meals/day
Price / kg
$10.62/kg
8kg bag
First ingredient
Turkey Meal (27%)
Protein
29%
Scratch's best-selling all-rounder: a high-protein, grain-free Australian kibble that suits dogs of nearly every age and size.
Cost / day
$3.82
~15kg adult
Cost / feed
$1.91
2 meals/day
Price / kg
$12.74/kg
8kg bag
First ingredient
Mackerel Meal (22.9%)
Protein
30%
A fish-forward, grain-free recipe rich in omega fatty acids, aimed at sensitive stomachs and senior dogs.
Cost / day
$4.39
~15kg adult
Cost / feed
$2.20
2 meals/day
Price / kg
$14.62/kg
8kg bag
First ingredient
Kangaroo (21%)
Protein
28%
A novel-protein kangaroo recipe with added joint support, built for dogs with persistent tummy and skin troubles.
Cost / day
$3.71
~15kg adult
Cost / feed
$1.86
2 meals/day
Price / kg
$12.37/kg
8kg bag
First ingredient
Lamb Meal (24.1%)
Protein
23%
A single-protein lamb recipe with wholesome ancient grains for owners who prefer grain-inclusive feeding.
Every Scratch product, ranked & reviewed
All 6 Scratch products, ranked by our independent score, each with its own review and live price comparison across retailers. Tap any product for the full breakdown.
Grain-Free Turkey & Beef Dry Dog Food 8kg
From $84.95
Grain-Free Mackerel & Salmon Dry Dog Food 8kg
From $101.95
Sensitive Kangaroo Grain-Free Dry Dog Food 8kg
From $116.95
Pasture-Raised Lamb with Ancient Grains Dry Dog Food 8kg
From $98.95
RAW02 Turkey, Roo, Beef & Salmon Complete Raw Dog Food 8.25kg
From $156.95
RAW01 Beef & Salmon Complete Raw Dog Food 8.25kg
From $168.95
Best & weakest value in the range
Scratch Grain-Free Turkey & Beef Dry Dog Food 8kg
Scratch's best-selling all-rounder: a high-protein, grain-free Australian kibble that suits dogs of nearly every age and size.
Scratch RAW01 Beef & Salmon Complete Raw Dog Food 8.25kg
Lower-scoring on our value-and-quality blend at $20.48/kg. Compare carefully on cost per day before choosing it over the rest of the range.
Price across retailers
Everyday pricing for Scratch key products is a guide and can change. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are a guide and can change.
Alternatives to Scratch
Super-premium · Strong
Lyka is a genuinely premium, transparent fresh-food subscription that does the homework for you: vet-formulated, human-grade, portioned to your dog and complete and balanced across all six recipes. The main trade-offs are cost and the subscription-only, freezer-space model rather than anything to do with the food itself. Best for owners who want a research-backed fresh diet and are happy to pay for it; cleaner-label value is available elsewhere if budget is the priority. Not veterinary advice.
Petzyo
Premium · Strong
Petzyo is a genuinely transparent, Australian-made brand that pairs single-protein kibble with raw BARF in one flexible subscription, making it a strong everyday option for owners who value local sourcing and clean labels. It sits at the premium end on price and is mostly sold direct or through Petstock rather than the big pet retailers, so cleaner value can be found elsewhere if budget and in-store availability are the priority.
Frontier Pets
Super-premium · Strong
One of the best-sourced foods you can buy in Australia, and the welfare and transparency claims hold up to scrutiny. Just go in clear-eyed about cost: this is a premium you pay for ethics and convenience, not a value pick, so it suits owners who can afford to feed it properly rather than stretch it.
Final verdict on Scratch
Scratch is one of the most transparent and genuinely premium dry foods you can buy in Australia, with clean Australian sourcing, full ingredient percentages and recipes for most life stages and sensitivities. The main trade-offs are price and the subscription-only, deliver-to-your-door model, plus a fairly compact range, so shoppers who want supermarket convenience or the very cheapest cost per kilo will find better value elsewhere. For owners who prioritise sourcing transparency and Australian-made quality, it is an easy recommendation.
Scratch FAQs
Scratch scores 86/100 overall (Strong) on our 100-point model, with a value score of 72/100. Scratch is one of the most transparent and genuinely premium dry foods you can buy in Australia, with clean Australian sourcing, full ingredient percentages and recipes for most life stages and sensitivities. The main trade-offs are price and the subscription-only, deliver-to-your-door model, plus a fairly compact range, so shoppers who want supermarket convenience or the very cheapest cost per kilo will find better value elsewhere. For owners who prioritise sourcing transparency and Australian-made quality, it is an easy recommendation.
Compare price per kg across retailers before buying — the same bag of Scratch can vary noticeably between stores. Prices on this page are a guide and can change.
Worth comparing carefully against Lyka, Petzyo, Frontier Pets. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, Scratch Grain-Free Turkey & Beef Dry Dog Food 8kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.