The Nosh Project
Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value.
A modern, heavily-marketed retailer-exclusive range where the branding does a lot of the work. The formulas are pleasant enough, but transparency lags national brands and a single-retailer house range gives you limited insight into sourcing and batch consistency. Slick packaging isn't a substitute for ingredient detail — price it per kg against independent brands rather than buying the look.
Reviewed by the PetReviews editorial team
Independent scoring · Updated June 2026 · Not veterinary advice
Overall score
Weighted across six areas · /100
- 0
- Value
- 0
- Ingredients
- 0
- Transparency
Our verdict
Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value.
How The Nosh Project scores
Every brand runs through the same 100-point model. Each area below is weighted by importance — price and ingredients carry the most.
Ownership & transparency
- Ownership
- Retailer-promoted / exclusive range (sold via Pet Circle)
- Country of manufacture
- Australia
- Retailer relationship
- Sold primarily as a Pet Circle exclusive/house range
Retailer-owned / house-promoted brand. The Nosh Project is sold and promoted primarily as a retailer-owned or house range, and is often keenly priced. Because it's stocked in fewer places, independent like-for-like comparison takes a little more work, which is reflected in its transparency score. Compare on price per kg and ingredient quality to find the best value.
Pros & cons
What works
- Modern formulas and clean packaging
- Reasonable value within its retailer
- Australian made
Watch-outs
- Marketing and packaging outrun the sourcing transparency
- Single-retailer house range with limited batch insight
- Locked to one retailer, so you can't shop the price around
Who it's for
Best for
- Shoppers already loyal to that retailer
- Owners who like the format and look
Look elsewhere if
- You want clear, independent sourcing detail
- You prefer brands you can compare across retailers
Key The Nosh Project products we rate
The Nosh Project Adult 12kg
Est. cost / day
$2.10
~15kg adult dog
Price / kg
$9.33/kg
12kg bag
First ingredient
Chicken
Protein
26%
Likeable retailer-exclusive formula; transparency score is capped by its house-brand status.
The Nosh Project Adult 12kg
Likeable retailer-exclusive formula; transparency score is capped by its house-brand status.
$9.33/kgrating 72/100
Price across retailers
Illustrative everyday pricing for The Nosh Project key products. The cheapest retailer can shift with sales, member and subscription pricing — always check price per kg before you buy.
Lowest everyday price in this table. Prices are illustrative.
Retailers that stock The Nosh Project
Alternatives to The Nosh Project
SavourLife
Premium
Fair value and the rescue donations are real, not greenwash — but the food itself is good rather than exceptional, with mid-premium panels and a narrow range. Buy it because the per-kg value stacks up, not because the cause makes the ingredients better than they are.
Ivory Coat
Premium
A competent grain-free all-rounder, but it's mid-pack on every measure and now sits inside a big multi-brand portfolio where recipes have moved with ownership. Fine if the price is right on the day — just don't expect it to out-spec a more focused independent brand.
Prime100
Premium
A capable single-protein option for elimination diets, and the labels are honest. But the rolls especially carry a steep price per kg for what is a deliberately simple recipe, and the range spread across formats muddies value — price the dry against the rolls per serve before you settle on one.
Final verdict on The Nosh Project
Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value.
The Nosh Project FAQs
The Nosh Project scores 62/100 overall (Average) on our 100-point model, with a value score of 65/100. Well-marketed and pleasant, but you're partly buying the branding: transparency sits below national brands and it's tied to one retailer. Look past the packaging and compare it on price-per-kg against independent premium brands before deciding it's the best value. The Nosh Project is a retailer-owned / house-promoted range, often keenly priced — it scores a little lower on transparency simply because it's stocked in fewer places, so compare on price per kg to find the best value.
Across the retailers we track, Pet Circle currently shows the lowest everyday price on a key The Nosh Project product. Prices are illustrative and change often, so compare price per kg and member or subscription pricing before you buy. See our full price comparison above.
Worth comparing carefully against SavourLife, Ivory Coat, Prime100. Each sits in a similar tier; check cost per day and ingredient quality for your dog's size and needs.
Within the range we rate, The Nosh Project Adult 12kg scores best on our value-and-quality blend. Match the bag size to your dog's daily serve so you are comparing cost per day, not just sticker price. This is general information, not veterinary advice.